Get familiar with our auditing procedure
Our mass survey based audits are fundamentally different from the "classic" brand audits, that typically reflect the opinion of one auditor. Here you will find all the information you need to understand our procedures, data sources and more. Should you have any questions, please feel free to get in touch.
Where do we get our data from?
There are three (3) main sources of data
Each audit is based on 2,000+ survey responses, benchmarked against industry-specific big data we buy from market research companies.
Some audits also include feedback and comments from independent expert auditors.
Algorithmic data processing
We use Google Cloud Platform to make our data work. Diverse data types from various sources are aggregated and converted to industry-standard formats, that are compatible with the formulas used in our final reports.
All scores, numbers, graphs and charts in the final brand audit reports are calculated automatically - without any human intervention that might alter the final results.
Who does the audits?
Survey configuration and targeting are done manually, depending on the specs given by the customer. Data acquisition from market research companies and data brokers is done through APIs and client portals.
Data and information from various sources are summarized and visualized automatically on the Google Cloud Platform.
All audits are reviewed and approved by multiple expert auditors.
Surveying and market research
We do two types of market research: qualitative research and quantitative research.
Multiple expert auditors
Besides the data we acquire from various sources, multiple expert auditors are involved in every audit to evaluate and rate brand efficiency from an expert point of view.
Ratings and scores given by the auditors are averaged in the final report - ensuring that strong personal opinions are not reflected in the quantitative analytical results.
Each report we deliver is verified and approved by all auditors before getting delivered to the client.