Get familiar with our auditing procedure

Our mass survey based audits are fundamentally different from the "classic" brand audits, that typically reflect the opinion of one auditor. Here you will find all the information you need to understand our procedures, data sources and more. Should you have any questions, please feel free to get in touch.

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Where do we get our data from?

There are three (3) main sources of data

1. Feedback from targeted survey research
2. Data we buy from market research companies
3. Feedback from independent expert auditors

Each audit is based on 2,000+ survey responses, benchmarked against industry-specific big data we buy from market research companies.

Some audits also include feedback and comments from independent expert auditors.

Where do we get our data?

We acquire data from various sources, including data brokers and global market research companies:

• Nielsen
• IQVIA
• Kantar
• Gartner
• IPSOS
• GfK
• IRI
• Dynata

Algorithmic data processing

We use Google Cloud Platform to make our data work. Diverse data types from various sources are aggregated and converted to industry-standard formats, that are compatible with the formulas used in our final reports.

All scores, numbers, graphs and charts in the final brand audit reports are calculated automatically - without any human intervention that might alter the final results.

Who does the audits?

Survey configuration and targeting are done manually, depending on the specs given by the customer. Data acquisition from market research companies and data brokers is done through APIs and client portals.

Data and information from various sources are summarized and visualized automatically on the Google Cloud Platform.

All audits are reviewed and approved by multiple expert auditors.

Surveying and market research

We do two types of market research: qualitative research and quantitative research.
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• Qualitative research is focused on descriptive words and symbols. It usually involves questioning consumers about their product or service consumption experiences or observing them in a marketing setting. The data collection methods used in this case include in-depth interviews, focus groups, bulletin boards, uninterrupted observation, and ethnographic participation/observation.

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• Quantitative research is the one that looks to quantify a problem which often involves statistical analysis since it requires significant attention to the measurement of market phenomena. It collects data through audits, points of purchase (purchase transactions), surveys in different modalities (online, phone, paper), and click-streams.

Multiple expert auditors

Besides the data we acquire from various sources, multiple expert auditors are involved in every audit to evaluate and rate brand efficiency from an expert point of view.
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Ratings and scores given by the auditors are averaged in the final report - ensuring that strong personal opinions are not reflected in the quantitative analytical results.

Each report we deliver is verified and approved by all auditors before getting delivered to the client.