How we do our brand audits?
Transparency and clarity are essential when working with data. Our brand audits are built on diverse data types from various sources, so we recommend getting familiar with our procedures.
Where do we get our data from?
To ensure we deliver objective, data-based brand audits, we follow strict, industry-standard procedures when acquiring and collecting data from various sources.
Where do we get our data?
We use both primary and secondary data in our reports.
We acquire data from various sources, including data brokers and global market research companies:
Algorithmic data processing
We use Google Cloud Platform to make our data work. Diverse data types from various sources are aggregated and converted to industry-standard formats, that are compatible with the formulas used in our final reports.
All scores, numbers, graphs and charts in the final brand audit reports are calculated automatically - without any human intervention that might alter the final results.
Surveying and market research
We do two types of market research: qualitative research and quantitative research.
Multiple expert auditors
Besides the data we acquire from various sources, multiple expert auditors are involved in every audit to evaluate and rate brand efficiency from an expert point of view.
Ratings and scores given by the auditors are averaged in the final report - ensuring that strong personal opinions are not reflected in the quantitative analytical results.
Each report we deliver is verified and approved by all auditors before getting delivered to the client.