Ellen DeGeneres has been in the spotlight for all the wrong reasons, ever since allegations of “Ellen” having a “toxic workplace environment” behind the scenes broke last summer. Allegations about sexual misconduct and harassment from producers — resulted in an investigation from WarnerMedia and three producers getting ousted from the show. (New York Post: https://nypost.com/2021/05/12/how-ellen-degeneres-spectacular-downfall-happened/)
At Brand Auditor, we are continuously running audits to test and improve and public opinion measurement technology. The controversy around Ellen DeGeneres gave us a perfect opportunity to conduct our largest personal brand audit ever.
150,000+ respondents from 24 countries left shocking feedback
The research was launched on 12 May 2021 and finished on 14 May 2021. The research was targeted to countries where Ellen DeGeneres is well known, primarily United States, Canada, UK and Europe. Responses were collected from 24 countries.
Total respondents: 150,275
Did the respondents watch Ellen Show regularly?
Personality traits of Ellen DeGeneres, as perceived by over 150k respondents
Personality feedback scores show that female respondents rated Ellen DeGeneres more positively compared to male respondents.
All feedback combined resulted in the following scores (1 to 10)
Apparently, male respondents found Ellen to be less unique, less attractive, less likable, slightly less reliable but somewhat more trustworthy.
Ellen made a mostly negative first impression among the research participants, as 52% voted for a bad first impression, 32% opted for a 'neutral', and only 16% voted positive. The first impression of similar public personalities is mostly positive.
Probably the most shocking part of this report is the comments and feedback respondents have left in the survey. Mostly negative, the list of comments include:
Feedback results about Content, communication and demonstrated values of Ellen DeGeneres
Evaluating her content, tone of voice and personal communication qualities, respondents left an overwhelmingly negative feedback.
Comments and feedbacks were shocking again, the mostly negative responses included:
Personal brand audit
Identify the strengths and weaknesses of your personal brand, public image, and communications management. Find out what your audience thinks about your personality and professional competencies, based on extensive survey data.
This audit offers a comprehensive analysis based on survey feedback, score ratings, quantitative feedback, and external audit data from various data brokers. The report will give you specific insights on how to improve your personal brand image and content management practices.
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The 7-page audit covers the following sections:
In each section, various items are analyzed. In total, your report will include the evaluation of 13 key points of your personal brand management.
Insights are based on first-hand data collected from targeted in-customers surveys, expert opinions, and 3rd party data.
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