Based on your order preferences, we will acquire large sets of raw market research data from our data brokers and partners - like Nielsen and Gartner. Hundreds of thousands of customer feedback records, expectation and preference insights, relevant to your line of business will be the basis of competitive benchmarking between your business and industry average performance.
While buying your data, a targeted survey campaign will be launched to your potential customers to collect a minimum of 1,000 answers specifically about your business. This takes approximately one week from placing your order. Surveying niche markets might take a few days longer.
Till the survey results arrive, 5 auditors will examine your branding and marketing communication to evaluate your implementation from an expert point of view. Their ratings and scores will be aggregated into your Auditors' score.
Once all the data becomes available, our system will work out your final scores and competitive benchmarking results. Data processing is done automatically without human intervention, following a strict framework that involves pattern recognition and advanced calculations.
The final results will be reviewed and verified by all five expert auditors before delivering the report.
This is how we provide reliable insights based on real-world customer feedback data, following an industry-standard framework. You can confidently build on our reports and take informed actions to improve your brand and marketing communications.